LEMMY SAID ON 30 January 2022

Once your brand-baby is out in the world, you won’t be standing next to it telling the world about its greatness. Instead, the packaging will have to do the job of explaining everything there is to know about your product, convincing people to part with their hard earned cash to take it home...

LEMMY SAID ON 19 March 2020

Brands are like people - there are the ones you want to hang out, ones you’d rather avoid and those sad ones you care so little about that you forget them as soon as they leave your sight. And like with people, sometimes it’s hard to explain why you gravitate towards one over others despite their products being very similar. The magical power of branding is responsible for this.

LEMMY SAID ON 11 March 2020

If you choose to do your own branding the brief will help you organise your thoughts, information and plans. If the job is done by a designer or a design studio it will allow you to share with them everything you know, expect and hope for. I know that you may want to rush straight to the good stuff but why would want to spend a lot of time and/or money on a project but don’t want to spend the time setting it up for success?