Carry your hat hands-free with Klipsta Hat Clips
Brief & Direction
Klipsta’s big picture plan is to create innovative, time-saving solutions, helping families solve small frustrations in their daily life. The brand was using its unique magnetic hat clip as a platform to launch as a single product business.
Kelly - the owner (also one of the loveliest and most genuine people you will ever meet) got in touch with us before the business has launched. She was about to start production and needed help with correctly positioning the brand and creating visual assets to use on products during the production.
Since Klipsta hat clip is a new product concept, it was extremely important to find the right way to position it. It was imperative that all the brand assets do a great job explaining the nature of the brand and all of the product usages. We needed to create a brand that’s very functional but also aspirational. The task at hand was communicating Klipsta’s problem-solving brand story while elevating its products from useful tools to something the target market simply wants to own.
We knew how much time and passion Kelly had poured into product creation. Our work needed to match this with a design that helps her sell it to the world
Create a brand that will help Klipsta launch as a single, very unique product but also allow the business to grow in the future with a variety of time-saving solutions.
The users of this product are families with mums as the purchase/decision-maker. We spent time getting to know Klipsta’s target market and the space on the market it was joining. Klipsta Hat is a very unique product, but while it had been patented, there was a danger of potential future copycats. It was important to find a way to connect with the potential customers on a more emotional level to build brand loyalty.