Ocean Kissed

Premium collagen products by Locako

Brief & Direction

Ocean Kissed is a standalone range of premium, collagen-based products from Locako. The range centers around high-quality, potent ingredients found in the ocean. Unlike the rest of the Locako products this range is not about flavor but instead focuses on the exquisite benefits of the ocean derived ingredients

Ally from Locako has engaged us at the final stage of product development to help her bring her beautiful products to life. Since this new range was so different from the other offering from Locako, it required a completely different look and feel. Ally was looking for a brand that really reflects its ocean roots to avoid becoming yet another minimal, soulless-looking premium collagen product. Target market - Women aged.

The Creative

As per the brief, we wanted our design to truly focus on the beauty of the ocean.  In real life, there is a vast amount of elements coming together to create its calming, almost magical look. We decided on combining a few of them in our design to recreate some of its magic.

The soothing colours of the water were represented through the aqua background. White, foamy waves inspired the soft edges of the collagen labels. We’ve created a suite of watercolor illustrations of seaweeds and scattered them throughout the background to mimic the way those plants move through the water in nature. Delicate strings of seaweed pearls in gold foil created another layer of the design. 

With such a premium product, it is always essential to choose the right type of paper and printing finishes to ensure the finished effect looks as beautiful in reality as it does on screen. The pearly, textured substrate and gold foil elements enhanced the connection with the light and mimicked the light reflecting off of the waves. Simple typography mixed with a script tagline allowed the graphics to take the center stage while communicating all of the product’s benefits.

Currently, most premium products are extremely minimal and consist only of plain background and typography. We loved creating packaging with depth that truly tells the story of the product and its origins.