Strategy, Brand identity, packaging and website design for a startup focused on creating innovative solutions for families. With Klipsta products being very clever but potentially easily replicable it was crucial that the brand truly connects with the consumers building a strong brand loyalty. The look and feel had to easily explain the unique products, be coherent and allow for a wide future product portfolio.
'With the innovative nature of the Klipsta, the packaging plays a crucial role in explaining the product to the potential buyers.'
'We distilled the essence of all the existing and planned future products and created a playful brand message - ‘Keep it together’ that encapsulates both the nature of the products and their main overarching benefit for Klipsta’s target market - busy mums.'