Elevating the microwave Popcorn Game with Fresh Branding and packaging design for PopBox. Free of microplastics, convenient and healthy, PopBox required a look that communicates its better for you nature and a unique fuss free packaging. After completing the brand strategy, Lemmy positioned PopBox  as  ‘the good popcorn’ perfect for any occasion. We created a bold, distinctive and friendly brand and packaging that stands out on the shelf, appealing to its target market.