Strategy, brand creation and packaging design for sustainable, customisable sneakers aimed at Gen Z. The key part of this project was to fully understand what drives the choices of this progressive, young generation. Our task was to create something truly unique that the consumers can identify with taking a simple shoe and turning it into a platform for self expression.
'The strapline ‘Million ways to be U’ places the consumer at the centre of every part of Uniqers’ communication. However, the use of the ‘U’ icon always connects it back to the brand. The simplified strapline Be U has been turned into the packaging, becoming more prominent than the brand itself and thus further communicating Uniqers’ key message.'